The AEO/GEO Playbook for B2B
How to get cited by AI engines and win answer surfaces: the technical foundation, the content structure, and the measurement that tells you if it's working.
What's inside
Search split into three surfaces (ranked links, direct answers, and AI-generated citations), and B2B buyers use all three. This playbook is the practical guide to winning the two newer ones: answer engine optimization (AEO) and generative engine optimization (GEO).
It covers:
- The shared technical foundation, covering crawlability, speed, schema, and
llms.txt, that serves SEO, AEO, and GEO at once. - Content structure for AEO: how to format pages so they get selected as the answer, not just ranked.
- Getting cited by AI: the specificity, structure, and authority signals that make ChatGPT, Claude, and Perplexity quote your content.
- Measurement: how to track citation, not just ranking, so you know GEO is actually working.
It expands on our field guide, AEO vs GEO vs SEO, into a step-by-step playbook you can hand to your marketing team.
Built for B2B, where the buying committee researches across every surface before they ever fill out a form.
Related resources
The Bridge Method™ Playbook
Our full methodology for taking an organization from AI-curious to AI-native: the four pillars, the four phases, and the artifacts we use at each step.
View resourceThe Native Bridge AI Readiness Scorecard
Score your organization across the four pillars of AI readiness in a few minutes and get a plain-language read on your binding constraint, the thing that will actually stop you.
View resourceFirst-Party Attribution Architecture
A technical guide to attribution that survives iOS and the end of third-party cookies: first-party collection, server-side delivery, and the tracking plan that makes it trustworthy.
View resourceWant help applying this?
Book a free 30-minute call and we'll map it to your stack.